July 27, 2005

Brits Ban Hunks in Beer Ads

Somebody, please actuate the nanny-state overload alarm. Alcohol ads may no longer feature sexy guys because it makes a connection between drinking and seduction. It's considered to be the cause of binge drinking.

From Timesonline:

Drinks companies have been ordered to hire paunchy, balding men for advertisements to meet new rules forbidding any link between women’s drinking and sex. Watchdogs have issued a list of undesirable male characteristics that advertisers must abide by in order to comply with tougher rules designed to separate alcohol from sexual success.
Did you catch that last phrase? "Separate alcohol from sexual success" Come on! Who's kidding who? Haven't these folks ever been to a honky-tonk? A cocktail has always been known to be a drink representing the combining of cock and tail. That's sexual success!

But there's more. The British Committee of Advertising Practice ruled:

"We would advise that the man in the picture should be unattractive -- overweight, middle-aged, balding etc."
I'm not sure what the 'etc' means, but it sure seems that the Brits are edging towards a prohibition on advertising alcoholic drinks.

Companion post at Interested-Participant.

Posted by: Mike Pechar at 04:29 PM | Comments (11) | Add Comment
Post contains 193 words, total size 2 kb.

1 Weird. We dun gotta worry about that here in the states. Most males on TV are bald, chubby, and generally un-attractive. Well, that's white males in the U.S. anyway.

Posted by: tyler at July 27, 2005 05:13 PM (Y9Lwb)

2 That's fine with me. As long as they don't ban hot chicks.

Posted by: Rusty Shackleford at July 27, 2005 05:15 PM (HLkia)

3 What's their beef with binge drinking? Are they hateful and intolerant christian fundies now? They need to lighten up just a wee bit and stop trying to impose their morality on folks.

Posted by: Carlos at July 27, 2005 05:33 PM (8e/V4)

4 This is too good. We wrote "If He Was Balding, Paunchy, and Rich, ThatÂ’s Another Story" at Independent Sources. To Rusty's point, sounds like ads targeted at men will be babe-free ... raising the hopes of paunchy, middle-aged actresses everywhere.

Posted by: A Senior Administration Official at July 27, 2005 05:58 PM (IWRGF)

5 damn, there goes my career in British beer commercials...

Posted by: Mr. K at July 27, 2005 07:08 PM (VudXl)

6 "The Christian right in America is emphatically against bad language on TV and in the movies, horrified by Janet Jackson's bare nipple — but drawn with considerable relish to violence" - Calvin White, Toronto Star HORRIFIED AT DARK NIPPLES, the sexually repressed Christian right orders bombing raids from Jesus to blow away the desert-dwellers in a holy quest to STEAL THEIR OIL!!!

Posted by: Downing Street Memo at July 27, 2005 07:53 PM (ScqM8)

7 And my career starts in British beer commercials. That Downing Street Moron idiot is stone nuts. Someone get him off of here. I mean just read the nuts post above. Enough already.

Posted by: greyrooster at July 28, 2005 06:16 AM (eVGfQ)

8 Klanrooster is afraid of dark nipples, I knew it!

Posted by: Downing Street Memo at July 28, 2005 06:30 AM (ScqM8)

9 Who are they trying to influence? Men or women? I can't believe women are downing beers because they think it will help them pick up a hot looking guy. And if you want to keep men from associating sex and beer, you require the ads to feature unattractive WOMEN. Oh whatever. I suppose if nanny-state logic made sense to me, that would be the time to start worrying.

Posted by: AbbaGav at July 28, 2005 08:09 AM (D6RFs)

10 Now to only get ugly, fat, balding old men in pornos to keep me from having sex. Oh wait. Nevermind.

Posted by: Feisty at July 28, 2005 09:04 AM (pUfE4)

11 That's fine with me. As long as they don't ban hot chicks. Or make them wear bags.

Posted by: Defense Guy at July 28, 2005 02:59 PM (lVjfM)

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